An environmental management graduate and self-confessed ‘car nut’, Julius completed an MA in marketing in 2006 and joined a three man PR team on the successful JCB DIESELMAX land speed record attempt. Their PR campaign won a prestigious Hollis award. He then spent two years on the marketing team with Silverstone circuits promoting everything from F1 to track day events, before moving to Ford where he specialised in digital marketing on pan European campaigns, including the launch of the new Ford Kuga.

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